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Aston Blue
The purpose of this assignment was to create my own niche retailer and to conceive and execute a multi-part campaign. Aston Blue is a pivotal brand originated from the everyday conversation between women about what it means to have style that matches your shape. Aston Blue was created on the bases that, “Everybody deserves jeans that are made for them. Style should be made to fit women, not the other way around.”
